CSI Web App was the first major project I undertook in 2020 in my role as Digital Marketing Manager at Creative Services, Inc. I utilized the existing content from the legacy website and analyzed the business needs of the organization to reimagine a user-centric interface that drove traffic and lead conversions to our sales team. This mobile-first design was created to be clear, concise, practical and easy to navigate.

Role

UI/UX

Strategy

Content

Tools

Figma

Illustrator

Photoshop

Platform

Web App

The Problem

CSI's legacy website, which had been in place since the early 2000's, was not equipped to provide mobile access for end-users. It was clunky, based on outdated technology, and was unable to drive lead traffic to our CRM, HubSpot. We needed a complete makeover. 

The Goal

CSI's legacy website, which had been in place since the early 2000's, was not equipped to provide mobile access for end-users. It was clunky, based on outdated technology, and was unable to drive lead traffic to our CRM, HubSpot. We needed a complete makeover. 

Analyzing Hot Spots

One of the aims for the redesign was to draw the user’s attention to a specific area or spot on the screen to invite them to take an action. From a marketing perspective, this is important to create new opportunities and funnel potential leads through the sales funnel.